As technology advances and the healthcare industry continues to shift, the importance of a solid, positive online reputation is becoming more and more important.

In fact, a recent study shows that 82% of patients use online review sites to evaluate physicians, and 72% of patients use online reviews as their first step in finding a new physician.

Some online review or medical sites automatically create profiles or listings for physicians or medical offices, so it’s likely that you or your practice already has a presence on the web. However, this information may not be correct, and it may look underwhelming compared to another fully completed profile with many other positive reviews.

Medical practices and facilities and individual doctors can capitalize on these low-cost opportunities to proactively win new referrals and invest in your online properties. Learn how to build positive patient reviews.